To help promote this track, I’ve put together a preview video that you can watch as well:
My first step towards making Imphenzia more interesting is to announce the release of tracks ahead of time. What I am trying out is first of all compiling a YouTube video clip of the track with some simple yet colourful graphics. By embedding this on my web site and also announcing it to channel subscribers on YouTube and though Imphenzia on Twitter it raises awareness and hopefully the anticipation of a coming Imphenzia track.
My second step is through the new Next Release page. Here I announce the track that is queued up to be released next and I also give visitors an opportunity to request this track to be released totally free to the public. The idea with this is that promotion and word-of-mouth is extremely valuable and by relying on a larger number of people requesting the track to be released for free it would encourage fans to spread the word further in order to reach the goal of requests before the release date. The reward of this is a free track in exchange for promoting Imphenzia through social networks, messaging, twitter, blogs, etc. I set the goal to 300 requests for the first release although some serious WoM will have to take place in the next 3 days to get there, but I am still hopeful!
By the time you read this the release date of October 31 2009 may already have passed for the Tranquil Edit of Duplicate My Soul, but there might be another track queued for release so please have a look at this page http://www.imphenzia.com/release - request the free release if available and make sure to tell everyone about it!
My third step is to offer competitions where everyone who participates will at least get something (generally in the shape of free music) with the potential to win something bigger. The first competition is a task to write a short review of Duplicate My Soul and post it again on social networks, blogs, and music forums. You can see the competition page here to get the idea: http://www.imphenzia.com/music/competitions.php
So whether these steps are the right ones or if they are effective means of promoting my music remains to be seen but again, I am hopeful!
]]>The track is available for instant high quality download for those of you who have the Imphenzia All Access download feature enabled - If you don’t then have a look at this feature on the tracks page.
You can also listen to Duplicate My Soul [original] track here:
Hi-fi stream (limited to 2 minutes)
Lo-fi stream of entire song
Hi-fi clip
As I mentioned, the original release is already available and I have also completed 3 additional edits with a fourth one being finalized. Instead of releasing all the edits at once I have to improve my approach to getting the word of Imphenzia spread so I’ve decided to release tracks over time rather than a bunch of them at the same time. I hope to see some more returning visitors this way and it may also hopefully help in terms of promotion as Imphenzia relies solely on Word-of-mouth.
The edits that will follow the original release are: Tranquild Edit, Submerged Edit, Extended Club Edit, and an Imphenzia first with an Acoustic Piano edit. The Tranquil Edit is a 110bpm chilled out version with a melodic relaxed feel featuring a similar intro but a very different beat and a prominent lead with retro styled portamento slides. The Submerged Edit is an “offbeat” with the bass offset to 16th Triplets creating a rhythmic beat that made Hypertraxx very famous (as they filled their album with that style =). The Extended Club Edit does not have the dreamy intro and should be more DJ friendly, it also has a different set of sounds although it sounds very similar to the original. Finally, the piano version is totally different and this new ground for Imphenzia. Even though I play the piano sometimes my piano tracks are rarely released and taking the melodic influences from Duplicate My Soul and creating an acoustic piano track was a lot of fun so if fans like it I will continue to release the odd Piano track as well - we’ll see how it develops once the piano version has been released.
You can preview the versions here:
I hope you enjoy this new track and make sure to tell everyone you know about it =) ]]>
Coming from making electronic music this new orchestral style had a fair share of challenges involved. The first step was to identify what instruments actually play in a track. Once I achieved this, I had to go through the building blocks of cinematic style music - and boy is it complex or what? Not only do you have to pay close attention to the architecture of instruments and melodies - but also how the individual notes are played dynamically in terms of velocity and emphasis.
Next step for me is to upgrade my sample library to the huge sample collection “East West Samples Complete Composers Collection - Play Edition“, probably with the Platinum upgrade for 24bit orchestral samples each recorded from three different microphone positions. I can hardly wait for this library and I am convinced it will lead to a great deal of new cinematic style tracks!
]]>
Making quality MP3 albums was a focal feature when I redesigned the Imphenzia.com web site and an important factor was to make sure that the album would be instantly accessible upon purchase ready for transfer to your MP3-player. The cover and disc artwork is also available for those of you who wish to make a physical copy for your car stereo (although your car most likely plays mp3s by now as well so even that is becoming a redundant requirement). If you purchase an Imphenzia album today, you will always have access to download the music from wherever you are. Have a look at the screenshot to see how the tracks, zip-archive of the entire album, and artwork is presented.
For a long time, however, I’ve actually thought that the entire concept of albums is quite out of fashion as well. Why should you need to purchase a collection of tracks that may contain tracks you don’t particularly like just to get the ones you do want. Again, it comes down to the extra sense of value found in the packaging and concept of an album. The obvious solution to solve this would be to purchase singles, but then it becomes a tedious work to add the ones you want to a shopping cart…
What is the music worth to you?
So what is the solution? The most recent feature developed on Imphenzia.com, available from 8th July 2009, is that instead of purchasing a single or an album, you make a donation representing what the music is worth to you - and you’ll get instant access to ALL the imphenzia tracks. I’ve been thinking about this concept for some time and it is the time to take this step. If you feel 6 hours of trance music is worth $10 - that is what you donate to get access to the music in high quality. If you want to show extra support and appreciation and feel that the music is worth $30, then that is what you donate. I believe that the consumer is mature enough to make this decision and I think it is a way forward for the music industry to combat piracy. In all the debates I’ve seen about piracy, it’s all been about “It costs too much”, or “It’s not simple enough”, or “I don’t want DRM” - this is a solution to solve those issues.
]]>The past six months Imphenzia trance tracks have been suffering attention somewhat due to being very busy with the relaunch of Imphenzia Soundtrack. The soundtrack section is a new library of music focused mainly on rapid availability of music for independent game developers (indigamers) and custominzing the site with a fully features shopping cart with automated discount bundeling and direct download access to mp3/ogg/wav versions consumed hour upon hour of development. I’ve also been receiving requests to create custom music for some indiegames and which has been very exciting and fun. These tracks will be available for promotional use once the games have been released.
Now that the Soundtrack site is fully functional I can focus more on Imphenzia Music again and to celebrate, I’ve instantly created the new trance track “Liquid Generator”. It features a progressing intro (DJ-friendly I am hoping) and then launches into a digital mayhem of melodies. I wonder if it will be too much of a sound scape for some fans, but hopefully feedback will tell 
I’m happy with the result and even though the BPM is slower (140bpm) than some of my more recent trance tracks, I get the feeling that the pace is higher due to the beat and rapid transforming melodies.
Following the creation of Liquid Generator I decided to also make a slower (110bpm) chillout version of the track by extracting the melodies and making it over all calmer with an offbeat rythm. My future aim is to always release a calm version of every trance track I release as some listeners prefer the slower ones. Personally, I like both full on trance tracks and the soothing slow ones so why not
The extended version of Evolution was actually created a few months ago but it wasn’t publically released. It’s basically just a refurbished version of the track with instrument replacement and an extended less hectic layout.
I hope you like the new music and don’t forget to spread the word of Imphenzia to your mates. There is no big publicity engine behind Imphenzia and I am totally in the hands of my fans when it comes to spreading the word
Thanks all!
]]>Here is what the index page looks like: http://www.imphenzia.com/soundtrack/soundeffects.html (click on a sound effect to see the generated indivudual pages too).
]]>Example:
This is also part of my promotional drive to get Imphenzia more established in the trance world.
]]>